Sitewright

Sprint 1 — MVP Build (2-3 weeks)
TARGET
$1K MRR
Revenue
$0
of $1,000 MRR target
0%
Customers
0
of 22 target
Sprint Progress
0%
0 of 18 tasks (Sprint 1)
Active Agents
5
PM + CEO + Coding + Design + Growth
Agents 6
PM
Orchestrator
Active
Sprint 0 planning — revenue model, marketing plan, freemium strategy
Tasks: 4/5 done Check-in: now
CEO (Kai)
Strategy
Active
Overseeing strategy, validated competitive landscape, advising on go-to-market
Decisions: 5 Check-in: now
Coding
Engineering
Hired
S1-04: Playwright audit engine + S1-11: Supabase schema (parallel start)
Tasks: 13 assigned Load: Heavy
Design
UI/UX
Hired
S1-02: Landing page design (waiting on Growth for copy S1-01)
Tasks: 4 assigned Blocked by: S1-01
Growth
Marketing
Hired
S1-01: Landing page copy & messaging (STARTING NOW — unblocked)
Tasks: 3 assigned Load: Light
QA
Testing
Deferred
Joins after MVP ships. Test plans written then.
Sprint 2+ —
PM Triage Queue 0
All clear. No blockers.
Resolved: Team (Coding+Growth+Design), MVP scope (lean), Name (Sitewright)
Sprint 1 — MVP Build 0/18
P0 — MUST SHIP
S1-01: Landing page copy & messaging
Growth
P0
Ready
S1-02: Landing page design (Tailwind)
Design
P0
Blocked
S1-03: Landing page build
Coding
P0
Blocked
S1-04: Playwright audit engine (crawl + screenshot)
Coding
P0
Ready
S1-05: Claude Vision analysis pipeline
Coding
P0
Blocked
S1-06: SEO + accessibility checks (axe-core)
Coding
P0
Blocked
S1-07: Console error + broken link capture
Coding
P0
Blocked
S1-08: Free audit API endpoint
Coding
P0
Blocked
S1-09: Audit results page (visual report)
Design+Code
P0
Blocked
S1-10: Email capture gate on full report
Coding
P0
Blocked
S1-11: Supabase schema (users, audits, results)
Coding
P0
Ready
S1-12: Auth flow (Supabase Auth)
Coding
P0
Blocked
P1 — SHOULD SHIP
S1-13: Stripe integration ($29/mo)
Coding
P1
Blocked
S1-14: Paid dashboard (audit history)
Design+Code
P1
Blocked
S1-15: Indie Hackers launch post
Growth
P1
Blocked
S1-16: Email drip sequence (5 emails)
Growth
P1
Blocked
P2 — NICE TO HAVE
S1-17: OG image / social preview
Design
P2
Pending
S1-18: Basic SEO (meta, sitemap)
Coding
P2
Pending
Strategy Snapshot
Revenue Model
11x Starter $319
8x Pro $392
3x Agency $297
Total $1,008/mo
22 customers · 73.6% net margin
Freemium Funnel
Free: 3 audits/mo, 5 pages, all features
70-100 free signups/mo needed
3.5% conversion target
2-4 paid conversions/mo
90-Day Marketing
Week 1-4
Free audit lead magnet
+ Indie Hackers + Reddit
Week 3-6
Build in public
Twitter/X + Dev.to
Week 6-8
Cold outreach
Freelancers + agencies
Week 8-12
Product Hunt
Launch with social proof
Recent Decisions
Date Decision By
Feb 16 Pricing: $29/$49/$99 — 73.6% margin at 22 customers PM + CEO
Feb 16 Free tier: 3 audits, 5 pages — enough for aha, upgrade at real size PM
Feb 16 Launch with Free + Starter only, add Pro at M3, Agency at M6 PM
Feb 16 Smart auditing: weekly full + daily delta (saves 80% on API costs) PM
Feb 16 Channel priority: Free audit > IH (23.1% CVR) > Reddit > Twitter PM + Growth
idealabs agent dashboard · template v1.0 · agents check in every 15 min · last refresh: Feb 16, 2026